Pressing Matters
Role: Graphic Designer + Installation Artist
Deliverables:
- Illustrations/Icons
- Poster
- Promotional Material
- Pamphlet
- Gallery Display
- Social Media
Objective: Promotion
Pressing Matters is the title for Yellow House's exhibition on social change that featured the installation art of thirteen student works.
My role sought to unify and promote each installation by creating promotional content and graphics for the Yellow House Art Gallery, including a poster, gallery display, social media post, and pamphlet.
Followed brand guidelines and utilized unique treatment of logo rather than creating new branding.
Pamphlet With Take-home Poster
Printed exhibition brochure that provides information about the artwork on display, the artists involved, and the exhibition theme.
When unfolded, the brochure displays an 11” by 17” poster.
Imaged below: Front Page: Unfolded, Back Page: Unfolded, and Pamphlet: Folded.
Visual System
The poster design was applied to a large-scale gallery display, a mock-up poster display, and social media posts.
